Put in a blog on your site

It would be difficult to find someone who does not fall within the concept of blogs these days. Indeed, it seems that most people can already be done. A lot of blogs on the Internet today, shows that people do not just write about everything and anything, but they also want to know more about everything and nothing.

Some blogs get millions of visitors and organizationally, but most of them very little, and they have little meaning. If you start a blog on the status of the cactus, it is unlikely that many readers! Even if I have something more interesting than the blog about, you probably did not notice on the Web community.

But if you are a business, you really do not need to ask this question because you have people who are interested in that, you should talk to their clients.

Why blog

In fact, there are many good reasons, and now some of them:

Man
Your blog site "person." This indicates that there is life, breathing person in the logo - the voice of your site. Rather than just a sales tool dry, a blog gives your site a personality. We are increasingly buying into something more human, less people.

Do more than sell
Rather than simply shouting "buy, buy, buy" from your site, blog, you'll be able to say something. If your blog contains articles on various uses of the product that most people do not think that it is not only a stronger connection between the client and their business, but also the chance of making the visitor a new customer. Even if your blog entry is not directly related to the fact that we offer, you can create a word of mouth advertising. For example, imagine that the conversation begins with "I have something very interesting in the company's X-Blog today ..." This leads to my next point:

Reaching a wider audience
You have to reach a wider audience. Imagine if the other person in a conversation, do not even know that your company exists - he or she knows about you, but someone in his blog. Perhaps you can find your company, and want something that is not relevant to their products, but it is linked to your blog.

To improve its position in Google - a fixed text

If you want a bit of technical advantages compared to other blogs in your business or site search engine optimization. SEO in the art of your site in search engines like Google. One way to tell search engines that the goal is that the anchor text link to this page. Anchor text, the words of text links from one page to another on your site. For example, if you sell hats and a link to the homepage, visitors section, which sells red hats, it is bad for SEO to "challenge" that link "teapot". If a "red hats" (and, therefore, is responsible for the content of this page), which is good for SEO and your site will receive a higher Page Rank.
To improve its position in Google - cool

Another thing is the search engines like sites, whose content is constantly added. In the absence of activity on your site for a certain period, ie content such as search engines are less important. However, if there is a lot of activity on your site (for example, adding a permanent entry in the diary), you can be more important in the search engines, and thus a higher position in the SERPS (search results page).