IETV drowned 3D TV

3D television's potential to become long-term growth drivers of global television market. But for the short term, the main growth driver IETV is.

The major television manufacturers in the world held a massive marketing campaign to boost the popularity of television three dimensional (3D), in order to enhance sales growth. However, it was not a generator 3D television market growth. Assess the research firm iSuppli Corp., a key driver of growth in television sales in the real world is the Internet Television, aka the Internet-Enabled Television (IETV).

Therefore, global sales will far exceed the volume IETV 3D television. iSuppli explains, global sales volume in 2010 will IETV able to break the 27.7 million units. At the same time, confirms iSuppli, global sales volume of 3D television will reach a total was only 4.2 million units iSuppli admitted, 3D television's potential to become long-term growth drivers of the global television market. But for the short term, iSuppli said, IETV is the main growth drivers.

"Apart from large scale promotion made major manufacturers in the world of television, 3D television adoption in the world in 2010 will remain limited to a small volume," said Director & Principal Analyst, iSuppli Television Systems Corp. Riddhi Patel. In 2010, iSuppli found that 3D TV is only bought by consumers who have almost unlimited budget, and enthusiastic to try new technology.

Meanwhile, most other consumers are reluctant to buy a 3D TV because a number of constraints.

"3D TV still faces a number of major challenges. Among others, the price is still too high, which is still very limited content, and low levels of interoperability. Conversely, IETV not encounter obstacles such constraints," said Patel.

At this time, iSuppli asserted, consumers are more easily take advantage of 3D IETV than television because the form of video content online has so many available on the internet. To connect to the internet network IETV, consumers do not encounter any technical difficulties. Because, IETV able to directly access the Internet, either via cable or wirelessly, without the aid of additional tools.

In addition, IETV product choices available in the market are also very diverse because of the major television manufacturers in the world have offered it. iSuppli noted, the world's largest television manufacturers such as Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corp., Panasonic Corp. and Sharp Corp. have offered at this time IETV. These products are currently available with screen sizes from 24 inches to 65 inches.

"With IETV, users also can watch videos online in a more comfortable, rather than on a computer screen or smaller smartphones," says Research Analyst iSuppli Television Systems Corp. Tina Tseng. Thanks to the support of content and diversity of choice, iSuppli estimates that global sales volume IETV will grow an average 50 percent starting in 2010 until 2014.

Specifically for 2010, says iSuppli, global sales volume IETV even able to reach 124.9 percent growth. Therefore, trust iSuppli, global sales volume in 2014 will penetrate IETV 148.3 million units and numbers of at least 54 percent market share in the global flat-panel television.

That is, most flat-panel television that circulates in the world in 2014 can already access the Internet.

"The presence IETV is part of the evolution of television technology. Innovation is the key condition for growth in the television market. Because if there is no new technology, so consumers will not be willing to replace the old with the new television," said Patel.

Research firm DisplaySearch Ltd. added, consumers will no longer hesitate to adopt IETV because technology today is more mature, because IETV been able to serve a number of computer functions. For example video conferencing.

"At home, consumers are certainly more comfortable to do video conferencing with IETV than computers because IETV have much bigger screens," said Director of Electronics Research Display-Search Ltd Paul Gray.

DisplaySearch surveys in several developed countries found that about 55 percent of televisions in the market are now fully equipped Internet connectivity. Therefore, DisplaySearch believes, IETV global sales volume in 2010 will be able to penetrate the volume of 45 million units, or 19 percent of the total volume of flat-panel television market.

DisplaySearch predicts, the share of the global market IETV in flat-panel television will continue to rise. As a result, DisplaySearch asserted, in 2014 IETV will acquire 42 percent share, or 119 million units of total sales volume of flat-panel television globally. Research firm Strategy Analytics Inc., any rate, the increase in popularity IETV is an opportunity, not only for television producers, but also the developers of Internet content, and Internet service providers.

"IETV already become part of the design house of future consumers. The television producers, content developers, and Internet service providers must respond quickly this rapidly growing trend," said Analyst, Digital Home Observatory Strategy Analytics Inc. Christopher Dodge.

Tempted huge growth opportunity internet television, the technology giant was racing go into that market. No exception largest internet media company in the world of Google Inc., which plans to release a Google TV platform in late 2010.

Multiplay Market Dynamics Service Director, Strategy Analytics Inc., Ben Piper confirms the presence of Google TV is a revolution. Because, Google TV will revolutionize how people watch television.

"So far, viewers have to follow the prescribed schedule television stations to watch your favorite broadcasts. But with television online, especially Google TV, viewers can watch television whenever he could," said Piper.